Michelle Caffrey reports on how B.PHL has evolved into something big

Philadelphia B. Journal gets it! B.PHL is powering the Philadelphia story, and that includes ditching the cute — but potentially limiting — underdog mentality the city’s famous for. Independence Blue Cross Director of Innovation Michelle Histand talks to Michelle Caffrey at the Philadelphia Business Journal about how B.PHL is shaping up to be a true showcase of Philadelphia as the place to be, for personal and professional pursuits.

“We’re here, open for business and a great place to set up shop,” Michelle says.

B.PHL is coming to life as its speaker line up proves to be jam-packed with inspiring humans doing incredible things across industries. The latest buzz is around the addition of Abbi Jacobson, co-creator of Comedy Central’s Broad City.


Photo courtesy of Comedy Central