Flip the Switch — Duncan Wardle’s Theory of Creativity

Creativity. It’s the one core human truth that will remain relevant and critical in the brave new world of Artificial Intelligence. Yet many of us have been told – and accepted – that we’re not the “creative type.” Why? Weren’t we all children once, bursting with unyielding imagination that turned boxes into spaceships, and blankets, pillows and overturned chairs into forts and castles? Former Disney head of Innovation and Creativity Duncan Wardle believes that the same creativity that reimagined a tree into a pirate ship did not disappear; it was switched off by structured education and corporate discipline that prize finding the “single right answer” rather than the lightbulb of creativity that illuminates a thousand solutions. In this talk, Wardle will share his Theory of Creativity to help embed a culture of innovation throughout your organization and help employees flip their creativity switch back to on. Audience members will walk away with unique insight into creative behaviors and tools of innovation that will allow them to deliver revolutionary thinking and drive substantial results in all areas of their business.

Duncan Wardle
Head of Innovation and Creativity