Five to ten years is a long time — over that period, consumer values are certain to change. So will the competitive landscape. Doing user research alone won’t help you design for 2028. Trend analysis will. Design strategists turn to it to predict consumers’ future behavior, and to design strategies that enable companies to achieve the desirable future.
This talk will introduce you to the ten socio-cultural megatrends (trends that will continue to play out over the next five to ten years) that make up Bresslergroup’s Consumer Megatrend Framework. Taken together, the trends paint a coherent picture of an exciting future, and also a demanding one.
It’s a future that relies on products and services that haven’t been invented yet, but which customers have already come to expect. If you’re planning on being a part of this future, it’s worth putting some serious thought into how these trends will change the things you design, and how your customers are going to use them.