Back to the Future: Trend Forecasting

Wouldn’t it be nice to predict the future, or at least have a general idea of what may be on the horizon? Organizations of all types practice trend forecasting, the art and science of identifying anticipating, and shaping future goals through analysis of past data. Join Devon Powers, Associate Professor of Advertising at Temple University and author of On Trend: The Business of Forecasting the Future (forthcoming 2019) for a crash course in trend forecasting 101. Learn what trend forecasting is, how it can jumpstart innovation, and take away some practical methods for incorporating trend forecasting into the workplace. Participants will also work together to map the possible future of Philadelphia.

Devon Powers
Associate Professor of Advertising
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