Devon Powers

Devon Powers is Associate Professor of Advertising, Temple University. She is the author of On Trend: The Business of Forecasting the Future (forthcoming 2019) and co-editor of Blowing Up the Brand: Critical Perspectives on Promotional Culture (2010).  Her research explores consumer culture and the dynamics of cultural circulation and promotion. Her work has appeared in Journal of Consumer Culture, New Media & Society, Critical Studies in Media and Communication, and Popular Communication, among other venues, and she is the chair (2018-2020) of the Popular Communication division of the International Communication Association (ICA).

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